Description:
Position Overview: The Digital Marketing Analyst is a highly analytical and strategic thinker with a passion for digital innovation and data driven marketing results. You have an in-depth knowledge of all things digital and you are comfortable with large sets of digital data. Youre particularly interested in piecing the digital data puzzle together to get a more complete picture of customer behavior " especially social behavior. You love learning, solving problems and working in a field that is constantly changing. Primary responsibilities involve analytics, social listening and research around trends, vendor offerings, and emerging technologies supporting web, social and mobile.
Responsibilities
Responsible for results interpretation and creating recommendations that guide the media and creative strategy
Manages measurement systems for data capture and reporting, including assessment, identification, and implementation of data sources and tracking requirements
Main Point of contact between Global Data team and Integrated Media for consumer research.
Maintain a comprehensive knowledge of trends and emerging technologies in the digital marketing space. Recommend alternative ways to leverage these tools to the advantage of our customers, our programs and our values.
Build business cases (including financial models) to analyze and determine viability of new initiatives
Author points of view documents on upcoming trends and identify opportunities to leverage new technologies
Tap secondary research sources and competitive landscapes in order to derive insights that drive strategy
Build relationships with vendors and internal team members. Profitably manage projects and vendors. Managing multiple projects and deadlines in a fast-paced environment.
Requirements
Passion for Whole Foods Market and what makes us unique.
Genuine interest in food and the natural foods industry.
Bachelors Degree required
Experience in interactive analytics " display, email, website, search, social
Experience analyzing large digital data sets
Familiarity with social data " social listening, Facebook open graph, SEO, etc.
Proven experience using your digital analytics skills to identify customer behavior insights
Experience translating data analysis into actionable marketing recommendations and presentations " proficiency in PowerPoint is required.
High intellectual curiosity, drive, determination, self-confidence and persuasion skills.
Understand, conceptually, the underlying technology used to deliver web, mobile, and social media components (FB, Flash, HTML, SEO, Software and Database mgt principals)
Knowledge of web measurement technologies such as: website analytics software (e.g.Omniture) , paid search engine marketing data sources (e.g., Google Analytics)
Knowledge of social listening tools such as Radian 6, Neilson Buzz Metrics and Social Radar.
Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough) a plus.
Knowledge of Ad media planning and buying a plus.
Must office in Austin, Texas.
Salary:
$55-65k annually
Apply by
Website:
https://jobs20-wholefoods.icims.com/jobs/70941/job
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