Making sense of mobile device, app, and information management

Smartphones, tablets, social networks, and cloud services are all popular, incredibly useful -- and a security risk. These days, the security focus is on mobile devices, as they tend to be used a lot to work with corporate information, but the variety of platforms, the fact many are employee-owned, and uneven security capabilities all add up to a real -- sometimes impossible -- challenge to manage them in the same way as the corporate PC.

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The issue is not so much hacking; outside of malware easily available in the Android Market, mobile devices are safer than PCs from hackers. Instead, the issue is inappropriate information usage, where employees inadvertently spill the beans about contacts, embarrass people, violate any number of privacy regulations, and neglect compliance obligations. Most people do it by mistake, while some people do it deliberately; what matters is that they do it.

That puts organizations in an uncomfortable position. Survey after survey shows that technologically empowered users are happier and more productive, so businesses want to tap into that benefit. But they also have to safeguard their secrets and comply with regulations. The good news is that although the methods and tools are still new, there are known, proven approaches to reducing those risks without disabling the benefit of consumerization.

Making sense of mobile device, app, and information management

Smartphones, tablets, social networks, and cloud services are all popular, incredibly useful -- and a security risk. These days, the security focus is on mobile devices, as they tend to be used a lot to work with corporate information, but the variety of platforms, the fact many are employee-owned, and uneven security capabilities all add up to a real -- sometimes impossible -- challenge to manage them in the same way as the corporate PC.

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The issue is not so much hacking; outside of malware easily available in the Android Market, mobile devices are safer than PCs from hackers. Instead, the issue is inappropriate information usage, where employees inadvertently spill the beans about contacts, embarrass people, violate any number of privacy regulations, and neglect compliance obligations. Most people do it by mistake, while some people do it deliberately; what matters is that they do it.

That puts organizations in an uncomfortable position. Survey after survey shows that technologically empowered users are happier and more productive, so businesses want to tap into that benefit. But they also have to safeguard their secrets and comply with regulations. The good news is that although the methods and tools are still new, there are known, proven approaches to reducing those risks without disabling the benefit of consumerization.

Does a Mozilla smartphone/tablet OS have a chance against Android and iOS?

If Mozilla has teamed up with a hardware partner (or partners) then it’s serious about B2G, and if it’s serious about B2G, then it’s also serious about going head-to-head against Apple and Google.

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If rumors are to be believes, not only will Mozilla take the wraps off the Mozilla Marketplace at next week’s Mobile World Congress, but it will also announce that it has teamed up with LG to bring a developer-oriented mobile device to market.

Does Mozilla stand a chance against the likes of Android, Chrome, Windows Phone (and Windows 8) and iOS when it comes to smartphone and tablet operating systems?

Mozilla Marketplace is the company’s plan to bring apps to Firefox, which will make a debut with Firefox 13 in June. However, Mozilla has also hinted as aspirations to enter the OS market with it’s Boot to Gecko (B2G) project, a OS that runs HTML5, JavaScript and CSS directly on device hardware without the need for an intermediate OS layer.

According to ExtremeTech, Mozilla has partnered with LG and is to announce a developer device that could go on sale as early as next week, and that this device will give developers the chance to start developing apps for B2G.

However, at present there’s really no sign of B2G code, so it’s likely that any devices sold now would sit on desks gathering dust until later in the year. This fact alone makes me suspect that there won’t be a device on sale next week, and that at best this is an announcement.

But either way it’s interesting. If Mozilla has teamed up with a hardware partner (or partners) then it’s serious about B2G, and if it’s serious about B2G, then it’s also serious about going head-to-head against Apple and Google.

And that could be a huge problem for Mozilla. Apple and Google are titans of the tech industry, and by comparison Mozilla is, well, nothing. Even Microsoft is having a tough time breaking into the post-PC device market, and that company has billions at its disposal and enormous reach into almost every corner of the consumer and enterprise IT markets. If Microsoft is having a hard time going up against Apple and Google, what’s Mozilla’s secret sauce?

Mozilla might have been able to outmaneuver Microsoft when it came to offering an alternative web browser, but this is an entirely different thing. Giving away a free browser is very different to trying to sell hardware of a platform. Not only that, but Google and Apple are far more on the ball than Microsoft was when it comes to protecting their markets and threat recognition.

I see this playing out in one of three ways:

Fantasy-case scenario: Mozilla becomes a big player in post-PC hardware with B2G and offers hardware OEMs and carriers an alternative to Google, Apple and Microsoft’s walled-garden approach (yeah, right … ).
Best-case scenario: B2G hardware dies on the vine before Mozilla invests too much money and development time in the project.
Worst-case scenario: Google, Apple and Microsoft tag-team Mozilla in the courts, dragging the company into the ongoing litigation mess that the mobile hardware market has evolved into, and Mozilla ends up hemorrhaging cash.

I see what Mozilla is trying to do here. It’s basically trying to turn every copy of Firefox, no matter where it is, into an operating system capable of running apps. That’s a noble idea (although you might wonder just how fragmented the app market is going to get soon, with everyone wanting a piece of it), but B2G takes it a step further to the point where Mozilla wants to become the platform of its own. And it’s that plan that puts Mozilla on a collision course with the Goliaths of the tech industry.

I’m thinking that Mozilla has bitten off more than it can chew here.

Apple's iPad trademark battle comes to US from China

Proview Electronics has brought its legal battle against Apple to the U.S., accusing the company of using deceptive practices to acquire the iPad trademark.

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Proview is asking for damages and for Apple to permanently stop using the iPad trademark, according to documents filed with the Superior Court of California for the County of Santa Clara. Proview, which is struggling financially, is accusing Apple of fraudulently acquiring trademarks through a shell company called IP Application Development Ltd.

Proview is already in a protracted legal battle with Apple on the iPad trademark in China, and on Feb. 17 said the legal battle could spill over to the U.S.

Proview owns the iPad trademark in China and has asked courts there to bar Apple from selling the iPad tablet in the country. A Proview request for a legal injunction that would have forced Apple to halt iPad sales in its Shanghai stores was rejected earlier this week, while Proview won a battle in December in which a court in Shenzhen rejected Apple's claims to the iPad trademark. That decision is being appealed by Apple in the Guangdong provincial high court, with a hearing scheduled for next week.

Apple did not respond to requests for comment. According to the documents, the defendants listed include IP Application Development, a U.K. company that Proview alleged was established by Apple with the sole purpose of acquiring the trademark to use for the iPad tablet. The company name was "deliberately chosen" because its abbreviation is iPad, according to the court filing.

Apple acted with oppression, fraud and malice, Proview said in the court filing. Proview is also seeking to cancel an agreement that transferred the iPad trademark to IP Application Development in 2009.

Proview offered an Internet appliance called iPad after acquiring the trademark in several countries between 2000 and 2003. However, the company fell on rough financial times due to the global economic crisis and after two top customers, Polaroid and Circuit City, filed for bankruptcy in the second half of 2008, according to the court filing.

In 2009, Apple registered IP Application Development, which acquired the iPad trademark in December of that year for APS35,000 (US$41,335) with the promise not to use it to compete against Proview's products. IP Application Development ultimately transferred the trademark to Apple, which launched the iPad to much fanfare in 2010.

Proview is accusing Apple of fraud and intentional misrepresentation of facts to acquire the trademark, according to the court filing.

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Microsoft extends operator billing platform for Windows Phone apps

Microsoft has struck a deal which will make it easier for more Windows Phone users to pay for Marketplace apps via their phone bill. Payments on Microsoft Marketplace are handled by Microsoft's new Commerce Platform, which it has now integrated with the Direct Billing Gateway (DBG) developed by Mach.

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The integration makes it easier for mobile carriers to add operator billing, according to Mach. Among the first to profit from the new arrangement will be customers of Canadian operator Telus Communications.

For users, operator billing makes the payment process easier, according to Charles Damen, vice president Mobile Billing and Payments at Mach. They can just click to buy, without having to enter credit card details or store them on the app store servers, Damen said.

Microsoft made its first connection to Mach's gateway in January last year, but, so far, take-up has been slow. Mach says 50 operators use DBG to bill for content downloads and applications, but only two are using it to offer direct billing for Windows Phone users: Telus and Australia's Telstra.

The growing variety of Windows Phones has increased the interest for Microsoft's operating system, according to Damen, who expects more carriers will join Telus and Telstra this year, but isn't willing to announce any details. Mobile carriers have also been upgrading their own systems to be able to handle the billing method, he said.

Operator billing options on Android and Windows Phone allow carriers to be part of app stores, in contrast to Apple's App Store, which completely excludes operators from the application billing process.

Today, operators such as Vodafone, Telenor, Sprint and AT&T offer users the option to pay for apps on their monthly bill. Orange and T-Mobile have also added operator billing for Windows Phone apps using other payment platforms.

Microsoft slams Google over iPhone, Mac privacy boner

Microsoft today used the latest privacy flap involving Google to again blast its rival's behavior.

Yesterday, the Wall Street Journal accused Google and several other online advertising companies of circumventing the privacy protections built into Apple's Safari browser, and enabled by default on iPhones, iPads and Macs.

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In a response to a request for comment from the IDG News Service, Rachel Whetstone, Google's senior vice president for communications and public policy, called the newspaper's charges a mischaracterization, denied the code embedded in websites tracked users, but admitted that the code installed other advertising tracking "cookies" on users' iOS and OS X devices.

"We didn't anticipate that this would happen," Whetstone said, "and we have now started removing these advertising cookies from Safari browsers."

Microsoft used the brouhaha -- not Google's first over privacy -- to again ding its rival.

"This type of tracking by Google is not new," said Ryan Gavin, Microsoft's head of marketing for its Internet Explorer (IE) browser, in a Friday blog. "The novelty here is that Google apparently circumvented the privacy protections built into Apple's Safari browser in a deliberate, and ultimately, successful fashion."

Gavin also took the time to pitch IE9 as an alternative, arguing that Microsoft's browser "respects your privacy."

Microsoft and Google have different ideas on Do Not Track, the label for ways browser users can set their applications to block advertisers' efforts to track their movements and record their behavior on the Web.

IE, along with Mozilla's Firefox and Apple's Safari, supports the Do Not Track HTTP Header, an initiative promoted by the Federal Trade Commission (FTC) and several privacy advocacy groups, including the Electronic Frontier Foundation (EFF). That effort relies on websites and advertisers to modify code on their end to respond to the Do Not Track request.

IE9 also includes a different feature, dubbed "Tracking Protection," that uses third-party-published lists to selectively block sites and content embedded in Web sites.

Google's Chrome does not support the Do Not Track header. Instead, the browser leans on a plug-in called "Keep My Opt-Outs" that blocks targeted ads produced by several dozen companies and ad networks that hew to self-regulation guidelines set by the online advertising industry.

Microsoft and Google have regularly butted heads over privacy.

Two weeks ago, Microsoft ran a three-day campaign in several major newspaper with advertisements claiming IE9 was superior in protecting users' privacy. At the time, Google countered with a blog post that characterized Microsoft's claims as "myths."

Today, the EFF and other privacy groups called on Google to straighten up.

"You need to make a pro-privacy offering to restore your users' trust," wrote Peter Eckersley and Rainey Reitman, the EFF's technology projects director and activism director, in an open letter to Google. "It's time to commit to giving users a voice about tracking and then respecting those wishes."

The Center for Democracy & Technology (CDT) was harsher, calling Google's actions "unacceptable."

"We are severely disappointed that Google and others choose to place tracking cookies on Safari browsers using invisible form submission," said Justin Brookman, director of consumer privacy, in an email. "We are perplexed how this decision evaded Google's internal design and review process. After several recent missteps -- and two new reboots on privacy-by-design -- this should never have happened."

The Safari bungle was only the most recent in a series from Google.

Last month, the company demoted the search ranking of Chrome's download page after bloggers revealed a pay-for-links scheme that Google attributed to a rogue operation run by a marketing firm it had hired.

Google promised to keep the search penalty in place for at least 60 days, a move that one metrics vendor used to explain the January downturn in Chrome's usage share.